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Meal Plan

UX/UI CASE STUDY

MEAL PLAN

Continente SIGA

Team: Ana Mingatos • Diana Ferreira • Joana Novo • Luís Ribeiro • Nuno Ferreira • Sofia Silva

360 Project | EDIT - february 2023

Planning your family's meals has never been easier!

Competitive analysis

User Research

direct competition

Retailers

We found that there was
a lack of meal planning solutions. as competitors only shared recipes on their websites and apps

INdirect competition

Meal planning apps

We found several great references that contributed to us designing the most useful experience possible for users of this new feature

Surveys + interviews

explicação

CHALLENGE

Given the growing popularity of digital recipes - content widely sought after by digital consumers - Continente seeks to make them available on its various digital platforms. To expand and enhance this segment, Continente intends, through its Continente Siga app, to offer its customers a meal planning experience that facilitates the management of their day-to-day lives.

Considering all the insights that our research yield, the final step was to transform our POV Statement into a “How might we…” Statement, which drove us to start defining solutions.

Based on all the information we gathered and keeping in mind the persona's needs, we started to ideate.

Despite believing that many other ideas could've also been relevant to help our target audience, given the time restrictions, we focused on those we considered that would be the most helpful, by providing users with the means to:

Save time by automatically creating a weekly plan based on diet preferences and food intolerances, or by giving them the option to use a ready plan created by a chef

Help manage unforseen situations and avoid resorting to unwanted "B plans", like eating junk food, by integrating a fast groceries delivery system

accepting the

CAMPAIGN

This challenge also included a marketing and strategy component. We were asked to develop a campaign to communicate this new feature to attract new users and inform the current ones. I was responsible for creating the campaign’s visual assets.

revealing the

FUTURE STEPS

As the project was developed in a really short timeframe (4 weekends), it would be important to test our solution, evaluate and make adjustments according to the results.

We also believe that, in the future, this experience can be even more fluid and automated. Considering the existing integration of the Continente Siga app with virtual assistant systems (Alexa, Google Home, ...), the user will be able to:

Ask the assistant "What are we having for dinner today?"

The assistant checks which products are in the refrigerator and gives this indication to the app

Based on the available ingredients, the app will generate a recipe and add it to the meal plan

The app will also send it to the Continente kitchen robot - Yammi - to cook.

THINKING about the

RESEARCH

PERSONA

USER JOURNEY

POV STATEMENT & HMW

BRAINSTORMING

SOLUTION

PLANNING

discovering

We identified, researched and analysed our competitors to know what they offered, to highlight opportunities and to collect strategic insights that could boost our feature.

Participants

We decided to include people from all target groups

Research goal

To understand what people feel, think and do when it comes to meal planning, daily cooking and grocery shopping.

Research objectives

To assess which factors drive a person to create (or not) a meal plan

To understand the planning process and the frustrations faced by people when doing it (if they exist at all)

To get to know how people plan and do grocery shopping

About her routine

Teresa has a hectic and busy routine. Her days start early, at home, getting the kids ready - clothes, backpacks, breakfast, snacks - and continue with the drop off at school. On this commute, every day Teresa hears the same exact question:

"MomMY, what’s for dinner today?"

Teresa Lopes

36y old • Porto, Portugal

Electrotechnical engineer

Married • Two kids (6y/4y old)

Continente’s costumer & app user

Pains & frustrations

Lack of time to consistently plan meals in advance

Difficulty in knowing what to
cook everyday, ending up with lack of variety

Too many trips to the supermarket to pick up only
a few items at a time, due to
lack of planning

Goals & needs

Streamline day-to-day tasks to improve time management

Ensure diversity in family meals, also promoting healthy habits

Smartly manage her family budget and grocery shopping

Avoid food waste

Plan better to have time for other activities

Continente presented us, at the outset, the 3 types of target audience they intended to cover with the solution:

These problems proved to be more significant in people who have children and complex routines, as such we targeted our solution on the pragmatic parents.

People want to save time and be better organized

People feel tired of having to think about what to cook everyday

People are concerned about ensuring a balanced and diverse diet

Main

findings

(affinity

mapping)

Healthy life-style demanding people

Sophisticated
urban people

Pragmatic
parents

creating our

digging into the

following the

defining the

JUMPING INTO the

presenting the

Stage

Action

Pain points

😮‍💨

Teresa takes the kids to school and, on the way, they ask what’s for dinner that night.

“It’s so early! I have no ideia what to cook tonight”

1.
problem arises

4.
loosing “the battle”

3. obstacles awarness

feelings

🙄

😩

😬

😫

🫥

As her colleagues suggested, she searches for quick recipes that she can cook for dinner on the Continente Feed website and she chooses one she likes.

“I want to cook this dish, but I’m lacking some ingredients. I need to find time go to the supermarket.”

On her lunch break, she eats in a hurry and then goes to the supermaket to buy the missing ingredients to make the recipe she saw on Continente Feed.

“I can’t take too long, I need to go back to work! I wish I could rest a bit in my lunch break... If I organized things better, I wouldn’t end up going to the supermarket so often to buy just a few things at a time.”

At the end of the day, after a meeting that took longer than expected, she stops by her parents' house to pick up the kids and go home to make dinner.

“It’s already so late...
I need to make dinner quickly so that the kids can go to bed on time and I can rest as well. Will I have enough time?”

Already at work, during her morning break, she comments with her colleagues that every day she struggles with the same thing - she’s tired of having to think what to cook everyday - and she asks for some ideas or tips.

“I have no time and no imagination, so I always end up cooking the same dishes over and over again! Our family meals should be more diverse.”

When she’s about to start cooking, she realizes that she forgot to buy an essencial ingredient, so she won’t be able to prepare the meal she chose.

Defeated after an exhausting day, she agrees with her husband to order junk food, since they don't have any other options.

POV STATEMENT

Parents with busy routines
need to easily plan family meals because they have little time in their daily lives.

HMW

How might we make meal planning more streamlined for parents with busy routines?

“Oh... great! I should’ve made a list!What will I do now?”

“I want our family to eat healthy and I know this is not the best option for us, but I’m tired, I give up.”

2.
trying
to find a solution

Live prototype