CHALLENGE
Given the growing popularity of digital recipes - content widely sought after by digital consumers - Continente seeks to make them available on its various digital platforms. To expand and enhance this segment, Continente intends, through its Continente Siga app, to offer its customers a meal planning experience that facilitates the management of their day-to-day lives.
accepting the
RESEARCH
User Research
(Surveys + interviews)
Continente presented us, at the outset, the 3 types of target audience they intended to cover with the solution:
digging into the
